To complement your Macola solution, we partner with best-in-class third-party providers to offer add-on solutions that integrate with Macola 10, Macola ES and Macola Progression. Today, we are pleased to feature a guest blog post from one of our technology solution partners, BirdDog, which offers solutions such as BirdDog eCommerce and Point of Sale, which are cost-effective and reliable solutions that — as a reminder — fully integrate with Macola solutions.
Business is moving at an astounding rate. Two decades ago a printed catalog and a phone number would put you in business taking orders and shipping them out in a few days. Just a decade ago, putting up a web site with a little information and a "call now to order" tag line was good enough.
Today, that world is gone. Customers expect a seamless experience across locations, devices, and time. Customers are demanding the ability to order on-line, be able to call in and add to their order, and then walk in to your retail store and exchange the item for something else. Disconnected and disjointed systems make no sense to the customer and leave them unhappy and frustrated.
On top of that, expectations on availability are through the roof. The concept of a back order makes no sense to customers and leaves them angry, wondering why they offered it in the first place. Customers' expectations are so high in this area that many marketplaces, such as Google Product Search or Amazon, won't show out of stock items or, at least, will penalize you heavily for back ordering a customer's order.
Expectations on delivery are at an all-time high as well. Shipping in 2 or 3 days is unacceptable. When an order is placed with 2 day shipping the expectation is, "I'll get it in 2 days, not 5." Customers are frustrated when an order is placed in the afternoon and not shipped the same day.
Today you have to deliver to a customer what they want, when they want it. If you don't, someone else will.
This requires a system that can efficiently manage products from demand, through purchasing, warehousing, shipping, and delivery while meeting your customer on-line, in person, or on the phone, no matter if they are at your website, in your store, or visiting a marketplace such as Amazon or Walmart on any device including PCs, tablets, and phones.
I call this OmniCommerce. The ability to meet everyone, everywhere, every time.
-Robin Zwirtz, President, BirdDog Software