This is the 6th blog in the six-part blog series for the Macola 10.4 release:
- 10.4 Overview
- Workspaces 2.0
- Financial Consolidation & Accounting
- Automated Workflows
- Business Intelligence & Forecasting
To recap, the 10.4 release provides enhancements and new functionalities that continue Macola 10’s promise of new core business functions, streamlined activity and process management, and create a more robust—and a more personalized—user experience.
In all, Macola 10.4 boasts 51 new features that empower you to collect more meaningful data, provide more powerful business intelligence with greater actionable insights and enable decision making to reduce expenses, improve efficiencies and increase profits. But let’s get back to CRM...
CRM in Macola 10.4
Macola 10.4 CRM functionality seamlessly integrates customer data across the organization into one database. Your clients, business partners, employees and vendors are automatically associated with one another and to all relevant and mission-critical business transactions.
With Macola’s CRM, users can monitor, understand, manage and maximize sales performance. Leverage customer, partner, employee and vendor information – anytime and anywhere from your web browser or mobile device.
A Closer Look
Let's take a quick look at Macola 10’s CRM capabilities.
Because Macola’s CRM integrates all department processes, you can capture the entire customer experience as it relates to your business. This CRM functionality does much more than simply store, update and manage customer data. It provides the crucial information necessary to continuously cultivate the customer relationship.
Maximize customer information into long-term customer loyalty and retention – anytime and anywhere from your web browser or mobile device.
All while seamlessly integrating with other core ERP and BPM functionality.
Mobility is more than smartphones, mobility means any device, anywhere. And having mobile-based access to CRM allows you to monitor, understand, manage & maximize customer information – anytime and anywhere from your web browser or mobile device.
With mobile-based CRM, your company can experience the following benefits:
- Never lose another piece of customer information
- Access to information on multiple devices
- Consistency of information - no more silos
- Data accuracy across the organization (with nearly simultaneous updates)
Macola’s mobile-based CRM is designed for a sales team’s access. It allows you to access accounts, contacts, opportunities, edit key contact info—even approve opportunities—all from the convenience of your mobile device. The screenshot below shows how one can even, in one click, pull up driving directions from within the account in the mobile app:
So, with Macola 10.4, monitor, understand, manage and maximize sales performance. Leverage customer information into long-term customer loyalty and retention – anytime and anywhere from your web browser or mobile device.